It is now less than four months until the eyes of the footballing world turn away from the glamour and riches of the top European leagues and focus firmly on the planet's poorest continent.
Despite the new stadiums and improved infrastructure that the 2010 World Cup will bring to South Africa, elsewhere on the continent projects continue to try and allow poverty stricken children the chance to play and enjoy football.
One such project is in operation in Malawi, and between now and when the first World Cup game kicks off in June, Sunderland Women's FC will have a hand in providing opportunities for the children the project aims to help. Shirts donated by the club will go straight to children in Malawi's Monkey Bay region, in the hope of enhancing their enjoyment and enthusiasm for the game.
Carly Baldwin, Malawi Project.